The main means to earn money on the internet is by selling something. You can either sell your own product if you have one, or someone else's product for a commission.
Chances are, that if you are in the beginning stages of starting a internet business, you most likely do not have a product of your own. So what we are going to do, is show you how to sell other peoples products.
For starters you are going to need a product to sell. To do this you can open a free account with Click Bank. There you will find thousands of products to market. I would recommend that you read their getting started section to acquaint yourself with how the system works.
Then the next step is to open an account with Google Adwords. You will need to have a credit card to create your account. Without Adwords you will not be able to get anywhere so the minimal setup costs are well worth it. You will need this account to advertise the products your are selling as well as Keyword Research.
When your Adwords account is set up. Do a bit of reading to get the feel of how the system works. But here are the basics. The Adwords system is keyword driver. You bid for the keywords you want to use for your ad. In other words. Let say someone does a search for widgets. If you have placed your ad and used widgets as one of your keywords. The chances are pretty good that you ad will be seen. However the popularity of the keyword will determine the bid amount to get the ad on page one of Google.
Now for the product. Go to the market place in Click Bank and have a look at the various categories available. You can choose any product but what is important is the commissions offered and the conversion rates. Select 5 to 10 products with good conversion rates and that pay a commission of at least $20.00. For a lesser commission, it may just not be worth the effort, unless there is a very high conversion rate.
Once this is done, you need to do some research to find out if the product may be profitable. To do this you will use the Google Adwords keyword Tool. Enter the exact title of the chosen product and do a keyword search for all the keywords related to you product.
Go through all the related keywords. What you are looking for are keywords that have more then a 1000 searches per month. And that do not have too much competition. Bare in mind that the higher the competition, the higher the minimum bid needs to be to get you ad on page one of Google. The estimated required bid will give you an idea if the keyword is usable or not.
As an example, let's say someone wants to find out how to prune roses. To do this they would enter the keyword "how to prune roses." Now if this is the keyword phrase you are using for your product. The chances are very good that they will click on your ad to find out more. Now let's say that from 100 clicks you make one sale. This would mean that on a minimum bid of .10c, you would make 100% profit on just one sale. More then one sale would be clear profit.
You may think at this point that this will not make much money. But think about it. 20 to 30 products marketed in the same way, each with a profit of $200.00 plus per month. Not bad for starters.
Enough said. From the keyword list as explained above. You need to find 5 or 6 keywords that describe the product you are selling. Ad these to your keyword list. Remember. The title of the product is the main keyword. You also do not need 1000's of keywords. A select few with low minimum bids will fit the bill perfectly.
Now for the ad. If "How to knit Gloves" for example is the product, then that would be my title. Simple. For the body of the ad, have a look at the competition ads for your keyword. Use the top ones and change them slightly so that your ad is the same but slightly different.
Job done. Run the ad. A word of warning though. In the world of Google Adwords. If you do not carefully monitor your expenses against profits. It could become a very expensive exercise. What you also need to know is which of your keywords are making you money and which are not. If this is done properly. Then starting a internet business could be a very pleasant experience.
By Cecil Heim.
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