Profit From Creating Free Reports

Have you ever downloaded a free report from a website you’ve visited?

If you’ve surfed the internet for any length of time, you would have already found hundreds, if not thousands, of sites offering free reports on almost every subject imaginable.

Why would anyone spend so much time and effort writing and creating enough information to fill a report only to give it away? Surely, it would be logical to sell the report and earn some income from all that effort instead of just allowing anyone to access it.

Of course, there is a brilliant kind of logic behind the popularity of website owners giving away free reports.

Let’s look at some great reasons to create a free report for your visitors to download.

- Free Traffic

By offering a free report for visitors to download, you can seriously increase the amount of traffic to your site.

Of course, there will always be some people who are only interested in the freebie, but there will be a percentage of people who will become curious enough to stay and scour the rest of your site.

- Reputation

Creating a reputation as an expert within your own niche topic is becoming difficult.

Internet users are bombarded with thousands of false gurus and bogus offers that it’s harder to find quality information from someone you can trust.

By offering a free download, you can begin to build a relationship of trust between you and your readers. This step can go a long way toward building a credible reputation with future customers.

- List Building

If you’re going to offer a free download, you could display the download link proudly right there on the front page of your site for all to see. Thousands of people will download it and leave your site in search of something else.

In order to keep in touch with those people consider advertising your report prominently on the home page, but don’t allow people to download it directly. Instead, ask visitors to join your private mailing list.

By harvesting the email addresses of each person who downloads your report, you now have a way to market directly to future customers. These customers already know and trust you and they know your information so you will be increasing the chances of them buying your next report from you.

- Free Advertising

Offering a free report to your visitors is the obvious focus for most webmasters. Why not approach other website owners and offer them the chance to give away your report to their visitors as well?

By having your report available on several different websites, you reach a much wider audience and you’re benefiting from the marketing efforts of other webmasters.

- Word of Mouth

People always talk about things they like to other people. Word of mouth between friends and acquaintances can form a great marketing tool when used correctly.

If your free report has given visitors information they didn’t expect or that they really enjoyed, then they’ll be tempted to forward it over to friends to view as well.

Every time a person sends your report on to someone else, they’re introducing you as the expert to that next person. Once again, you’re increasing your traffic and you’re building your reputation – but this time someone else has done it for you.

- Free Profits

At this point, most people begin wondering if they can fill their free report with paid ads or affiliate links.

People download free ebooks and reports all the time and they already know there’s going to be a certain amount of advertising included in the material.

In order to retain their trust and increase your chances of getting a sale from your readers, be absolutely certain you’re offering content inside your report that has real value. If you
do this part first, then your readers won’t mind being directed to an ad or an affiliate link.

Just be sure the products you’re advertising are related to your report’s topic!

Hopefully, you understand a little more behind the marketing benefits of creating a free report to offer visitors to your website.

If you’d like to learn more about creating your own free report, visit: http://success-methods.com/jackpot/index.htm today and get a free e-course that will show you step-by-step exactly how to create your own free reports for profit today.

By Billy Mitchell