Search Engine Optimization for Bloggers

To get the needed targeted traffic in search engines such as Google, you need your blog, and your post to prominently show in the top ten search engine results. Using proper search engine optimization methods will determine your rank on the search engine results page (SERP). Every keyword or key phrase should be used in the titles and first paragraph of the post to be able to get high ranking.

Keywords are what the search engine look for in your title tag and the content of your post when someone type it in the search engine. When you search on a particular phrase, the title or the content of the web page with the exact phrase you have searched for will be the first to be shown on search engine results.

Since Google has tweaked its algorithms on title tags, it now requires that your page/posts should have relevancy to your title in a particular keyword your picked. It simply means that your title has a particular keyword that is being search and some of it is also found in your posts.

Get a lot of one way links, since link-exchange and reciprocal links are losing their effectively, and these links will only clutter your blog template. Google looks at reciprocal links with a frown. But having one-way links pointed to your blog are the best way to get page rank they said but I said since page rank does not contribute much in the search engine ranking, links to your posts from other sites with a particular keyword. It means that many sites links to your blog with a particular keyword your blog page located on your title post and on the body post itself your blog page will show higher on search engine results.

Let us say your blog post is about "fuji digital cameras", and there are thousand of links pointing to your page from the anchor text (fuji digital cameras). Your page will be put on the top list of the search engine when someone look for the term. But don't jump on creating links like this yet. A search engine will look at the thousand of links going to a blog especially if it's coming from a high ranking site.

Links should come from variety of locations (let us say forums with different ip address, social networking sites that are not owned by just one owner. Do not overuse the keyword or same anchor text in your link building effort. Just one keyword pointing to your blog post will trigger search engine suspicion.

Getting back link is easy but requires a lot of effort. You can manually submit your own created articles or rehash content from private label articles to article directories. Look for forums that allow user signature. Use the title of your blog and it's link in your signature box. Be active in forums and post or reply to posts. Read the rules however in posting so that you will not get banned.

Minor methods, but highly popular is leaving comments on other blogs. You can use as your username as your blog title in posting comments. However, you should be posting comments that are fitted on the posts or else your comments will be considered spam by the blog owner.

By Michael Warren

Google's Search Engine Optimization Starter Guide

Of course, the Google document does not tell you how your website can be listed on Google's first result page. It is more a checklist of things that you shouldn't do if you want Google to index your web pages.

If you avoid the following things, it will be easier for Google to index your web pages:

1. Things that you should not do in your web page titles

• Do not use web page titles that have no relation to the content on the page.


• Do not use general web page titles such as "Untitled" or "New Page".


• Do not use the same title for more than one web page.


• Do not use very long titles that do not help your users.


• Do not stuff unnecessary keywords in your title tag.

2. Things that you should not do in your meta tags

• Do not use meta description tags that have no relation to the web page content.


• Do not use general descriptions such as "My web page" or "About kittens".


• Do not use only keywords in the description.


• Do not copy the entire content of the web page in the meta description tag.


• Do not use the same description tag on more than one web page.

3. Things that you should not do with your URLs

• Do not use lengthy URLs with unnecessary parameters and session IDs.


• Do not overuse keywords in your URL (kittens-cute-kittens-all-about-kittens.htm).


• Do not use too many sub directories (../here/there/down/2/buried/deep/down/content.htm).


• Do not use directory names that have no relation to the web page content.

4. Things that you should not do with your website navigation

• Do not show the same content with different domains or sub-domains.


• Do not mix www. and non-www. versions of your URLs in your internal links.


• Do not use capitalization in your URLs.


• Do not link every page of your website to every other page of your website.


• Do not over-segment your web page content. Users should be able to access any content with a few clicks.


• Do not base your entire navigation on drop-down menus or images.

5. Things that you should not do with broken links

• Do not use broken links on your web page.


• Do not block search engines from indexing your 404 not found pages.


• Do not use non-descriptive 404 not found pages. Better use 404 web pages that help your website visitors to find the correct page on your website.


• Do not use a 404 not found web page design that is not consistent with the rest of your website.

6. Things that you should not do with your web page content

• Do not use text with many spelling and grammar errors on your pages.


• Do not embed text in images because search engines cannot read it.


• Do not write text about varying topics on a single page without paragraphs, sub-headings or layout separation.


• Do not copy content from other web pages that has no extra value to your website visitors.

The SEO tips above won't help you to get high rankings on Google. They only make sure that Google indexes your web pages correctly. If you want to get top rankings on Google, go to Gary's website now at Internet Marketing Tips.

Gary's website tips makes sure that your website gets the best possible rankings on Google and all other major search engines.

By Gary Neame

To be or not to Be—what it Takes to Become a Successful SEO Writer?

I have spent many years in content writing, SEO writing and creating eBooks on a variety of subjects—that’s why I can say it affirmatively! SEO writing has become the need of the hour if you want to stay in business.

As a human being (with a mix of technical expertise as well as managerial skills), “To Be Or Not To Be” is the question that has always teased me in the past. Not just in the past …but even as of today! If we trace back the history then we will find that this famous line was first used by the legend William Shakespeare in Hamlet's Act III. Since then it has been used by many writers…may be I am the first SEO writer who is using it! But, I have a reason for it. Please keep reading to understand why?

First thing first, so let’s see who can be termed as a true SEO writer. In the simplest words, as per best of my knowledge and conscience, an SEO writer can be anybody (like you and me) who knows what he is writing and why, and eventually does writing, either for self or for others! So that means they aren’t aliens (no pun intended, of course!).

In other words we can say that an SEO writer is the one who understands the importance of keywords/keyphrases and can write the entire content carefully and articulately woven around those keywords that best fit their business category. An SEO writer actually optimizes the entire site content using various search engine optimization strategies in an attempt to achieve a desirable ranking in search engines.

But, it can be easier said than done, as there is no quick fix or permanent solution to understand different search engine optimization strategies or techniques. Every search engine, by and large, has its own different techniques and complex algorithms. And, by the time you are conversant with some particular techniques or strategies, you will find that they have been changed very quickly. Moreover, there is no written guarantee about their results and virtually there is no fixed time period as well to get the results.

So, now a hundred dollar question comes, what exactly we should do for better search engine optimization? Now take a deep breath and relax, as you are going to explore a few secrets for better search engine optimization.

First of all, you need to bear in your mind that the role of an SEO writer in not just to satisfy the search engines but human visitors as well. So a good SEO writer is the one who knows how to please search engines as well as human visitors, and the one who firmly believes that there is no short cut to success. The entire content should be written in such as way that it uses all the search terms or keywords as natural as possible (remember, it shouldn’t be maximization but optimization). So that means, if you don’t know how to use those particular keywords or keyphrases optimally (to satisfy search engines as well as human visitors) you are “out-of-focus” immediately. The websites that use particular keywords or search terms over and over are sure to be penalized by both, search engines and visitors. Can you afford it?…I know no body can afford it for sure!

You need to master and hone your copywriting skills, as high-quality and unique content is real king. It should be clear, crispy, attention grabbing and unduplicated that is free from plagiarism. In the mad race of SEO content, always avoid content that is nothing but search engine Spam. However, if you don’t have the staff or budget to generate unique, original and never seen content every month, then try some professional copywriter and SEO expert. You can’t be Jack-of-all-trades, so for the tasks that you can’t do comfortably and skillfully, there is always potential that you could outsource them to providers who specialize in the specific areas. But always be wary about their capabilities and skills unless you have actually tried them.

So when it comes become an SEO writer, you will be required to write a lot of good quality content. I know that cannot be done quickly. It may take months, years or sometimes a lifetime to become a good copywriter. It needs good command over your language, passion for writing and a lot of imagination and creativity. To become a successful SEO writer, never fall for short cuts as they are for short periods only. If you want to become an icon in your field, you need to follow a few golden principles, such as:

Write to please your readers and show utmost respect for their time and efforts. Never do overstuffing with keywords, as overstuffing can’t make your pages rank higher. Think twice before writing even a single sentence. Never use jargons and technical words that may go over the heads of common visitors. Remember, being an expert SEO writer doesn't necessarily mean that you totally get trapped in the SEO stuff and complex algorithms; instead write clear, crispy, concise and to the point. Otherwise, at the end of the day you will find that though you have generated traffic but not visitors who bring business to your website.

Last but not the least; remember “experiment” is the key here, but instead of putting others into fire, it is better to get your fingers burnt to experiment and put others into a safe place to help reach them where they want to be, safely and comfortably. So, if you want to become a true SEO writer, you need to experiment with your own stuff. You need to take the initiative to learn about the importance of various keywords (primary, secondary and tertiary), the required density and placement rules, the nature of the search engines. Get ready to do a thorough research to find the most suitable keywords based upon number of hits at various search engines when people look for particular information on various search engines. Some very good resources are the paid versions of Wordtracker, KeywordDiscovery or Overture.

As an SEO writer, you should learn, unlearn and then relearn different techniques with your own websites to gain practice and experience in search engine optimization. Read from others in the similar field, participate in discussions forums and blogs; and once you are familiar with these techniques then apply and test them on your own website. I think this is the best way to understand the search engines and different techniques, inside out.

By Rakesh Sharma

Internet Marketing Success With Ebooks

Ebooks have become a very general commodity on the Internet. You can now download Ebooks from lots of different websites and you can even visit an Ebook store to find these information products. Ebooks are hot sellers because today's computer savvy generation spends a great deal of time reading Ebooks for learning and enjoyment purposes. Some in the book industry have even begun to predict that Ebooks may make traditional printed books obsolete within the next 20 years.

Sound intimidating? It's actually not. Ebooks are usually shorter and easier to create than the traditional book. They are also much less expensive to produce. You can create an entire Ebook store for only a fraction of the price that it would cost you to publish and print one traditional printed book. For more details go to www.tube-traffic.com .To write an Ebook, all you need is an exclusive information product, a target audience, and a computer. Ebooks can be created on a multitude of programs and simply turned into a reader friendly PDF document. If you don't know how to do this, there are many different tutorials that can be viewed on the web free of charge. These tutorials offer step by step instructions to guide you through the entire process.

Once you have written several Ebooks on different or similar topics, you can create an Ebook store. Those who visit your site will appreciate the different Ebook options and the instant ability to download Ebooks containing the information they want and need. Plus, with shipping costs on the rise, free downloads are a budget-friendly commodity. Studies have shown that online shoppers are more likely to buy something if they do not have to pay shipping costs.

Almost everybody has some sort of knowledge that can help others, which is why anyone can create an Ebook. The key is to come up with an in demand topic that uses your special knowledge. Once you have thought up a topic, you can develop an outline or a writing plan to guide you through the process of writing Ebooks.

If you need inspiration or help organizing your thoughts into Ebooks, you may want to consider investing in a guide that teaches you how to market your knowledge. A good guide to try is Make Your Knowledge Sell.

If you have a topic that you are passionate about, the best-selling Make Your Knowledge Sell Ebook is the perfect place to start. This Ebook can explain you how to develop your unique knowledge into an online business. You will also learn how to target a customer base, create a website from the ground up, and make your business be successful. For more information logon to www.free-ad-sytem.com .If you have the knowledge, but are concerned with your ability to write Ebooks and express your ideas, there are also tools on the market that can help fine-tune your writing skills. One example is the Make Your Words Sell Ebook. Just about every aspect of copywriting is covered in this comprehensive guide, which includes information that you will not find in any other marketing book. No matter what kind of products you sell, you will learn how to sell more by using the right words.

Ebooks are the future of publishing. With a small amount of knowledge and a large amount of determination, you can give your customers the ability to download Ebooks that you created. And who knows, you may even make more money than you ever imagined by owning and marketing your own Ebook store.

By Dr. Zakir

Don't Let Economy's Downturn to Get You Out of Business

t's no secret that the United States, and most of the rest of the world, are involved in perhaps the worst--and certainly broadest--economic crisis the world has ever seen. In the United States, the disaster is being hailed as the worst in 100 years, or since the Great Depression. Between Main Street and Wall Street, everyone is feeling the crunch, and businesses both large and small are having to reorganize and cut down on expenses.

Large corporations often have more choices of ways to fight themselves out of a crisis than small businesses, or start-ups do. Larger entities can lop off a few hundred workers, issue more stock, sell off some assets, and a number of other options to add capital or lower expenditures to successfully navigate troubled economic waters.

During troubled times, advertising and marketing departments often find themselves near the chopping block, especially companies which use email marketing, PPC, and other forms of internet marketing. Large companies with the resources to advertise across all media, and with advertising budgets of hundreds of thousands, if not millions, of dollars to spend, can trim the fat by 10-15% and keep right on rolling. But smaller companies? Should they cut back on their advertising as well? The answer is a resounding no!

Small businesses which rely on the internet as their prime source of advertising must adapt to the new economic landscape, for sure, but drastically cutting advertising expenditures is a sure recipe for disaster. What is called for during these times is evolution, efficiency, and intelligence. While you don't have to be an expert in online marketing, you should know enough to be able to make your campaigns more effective. And if you don't know this, then now is a good time to learn! So with that in mind, let's look at a few tips to help small businesses get quality traffic without breaking the bank.

1. Never buy traffic or sign-ups. This is one of the cheapest ways to get traffic to a blog or website, but just having hits does not mean more sales. Much of this type of traffic is unqualified, meaning that the hits are likely from people who have no interest in your product, so why would they buy from you? The best conversions come from interested customers who have at least some general desire for what you are selling.

2. Save by buying separate SEO services. While it may seem that one person should be able to multitask several different online campaigns, hiring out SEO to a professional will assure that this important task is done the right way. In addition, a large portion of the SEO process, once completed, will never have to be redone, and so, will pay dividends for a long time to come.

3. Experiment. Now is the best time to innovate and try new ideas. Like you, others are searching for bargains and different strategies during these times as well. If you have lower cost products, maybe now is the time to start pushing those, rather than the more costly ones. Consider packaging your items in different combinations, or offering something for free with a purchase.

4. Don't outsource important communications tasks. If you are targeting the US market, do not outsource your writing and customer support to non-native speakers. Although it may be cheaper to outsource to non-native speakers, the quality of communication is almost always lower. During these times, customers should be valued more than ever, and every effort should be made to make them feel comfortable with their purchase and with the quality of your service. Also, there are surely lots of native writers and speakers looking for work, so in that regard, it should be easy to find talent.

5. Do outsource simple, yet time-consuming tasks. Things like social bookmarking, link building, forums, and blog commenting can be outsourced, and should be. These tasks take up lots of time, and keep you from doing more important things to grow the business. Having someone to cheaply do these tasks is an efficient way of outsourcing without jeopardizing the quality of the company.

The recession is here but that doesn't mean that your company can't still be profitable. Times like these require small business owners to be more intelligent than the rest, and by increasing efficiency and making good management decisions, your small business can not only survive, but can also thrive.

By Elena Konkina